VS Pink Goes Eco-friendly

Apparently green is the new pink! It looks like Victoria's Secret is set to launch an eco-friendly collection.

Victoria’s Secret, which last December agreed to adopt eco-friendly alternatives for its mass-mailing businesses, is about to go one step further come spring... That’s when the brand, along with Victoria’s Secret Pink, a more whimsical line of lingerie and loungewear aimed at the younger set, will further their environmental awareness, launching mini collections of environmentally conscious apparel. Key items will include fleece tees, tanks, and accessories made from organic cottons.

"This is definitely the right next step," a spokesperson for Victoria’s Secret Pink confirmed to The Daily. "Customers love our brand and are very aware of the environment right now. Everyone is conscious of it."

From their cellulite solutions to gorgeous lingerie, Victoria's Secret is always looking for new ways to define 'sexy,' 'innovative,' and now 'eco-friendly' - not unlike what we're doing at BORBA with our revolutionary skin care products!

So what do you think?

Will you be purchasing any organic items from VS?