VS Pink Goes Eco-friendly

Apparently green is the new pink! It looks like Victoria's Secret is set to launch an eco-friendly collection.

Victoria’s Secret, which last December agreed to adopt eco-friendly alternatives for its mass-mailing businesses, is about to go one step further come spring... That’s when the brand, along with Victoria’s Secret Pink, a more whimsical line of lingerie and loungewear aimed at the younger set, will further their environmental awareness, launching mini collections of environmentally conscious apparel. Key items will include fleece tees, tanks, and accessories made from organic cottons.

"This is definitely the right next step," a spokesperson for Victoria’s Secret Pink confirmed to The Daily. "Customers love our brand and are very aware of the environment right now. Everyone is conscious of it."

From their cellulite solutions to gorgeous lingerie, Victoria's Secret is always looking for new ways to define 'sexy,' 'innovative,' and now 'eco-friendly' - not unlike what we're doing at BORBA with our revolutionary skin care products!

So what do you think?

Will you be purchasing any organic items from VS?

Combine Caffeine and Exercise to Help Prevent Skin Cancer

If you're anything like me, you love to exercise almost as much as you love your daily cup of joe.

Well, a new study from Rutgers has found that combining the two may help avert sun-induced skin cancer.

Regular exercise and little or no caffeine has become a popular lifestyle choice for many Americans. But a new Rutgers study has found that it may not be the best formula for preventing sun-induced skin damage that could lead to cancer. Low to moderate amounts of caffeine, in fact, along with exercise can be good for your health.

According to the National Cancer Institute, sunlight-induced skin cancer is the most prevalent cancer in the United States with more than 1 million new cases each year. A research team at Rutgers, The State University of New Jersey, showed that a combination of exercise and some caffeine protected against the destructive effects of the sun’s ultraviolet-B (UVB) radiation, known to induce skin cancer. The caffeine and exercise seemingly conspire in killing off precancerous cells whose DNA has been damaged by UVB-rays.

Additionally, if the new findings prove true for humans and you are a 'caffeine-drinking runner', you are the ideal example of the lifestyle that can effectively reduce skin cancer risks.

HOWEVER, this does not mean we have the liberty of staying unprotected under the sun for hours! This is just one method by which you can reduce your risk of incurring sun-induced skin cancer.

Sugar: Skin's Enemy Number One?

Everyone knows that sweets add inches to your waistline. But are sweets and - more importantly - the sugar contained within them also to blame for wrinkles and the degradation of skin?

In his new book 10 Minutes/10 Years: Your Definitive Guide To A Beautiful And Youthful Appearance, dermatologist Dr Fredric Brandt explains why he believes sugar is enemy Number One.

"In a nutshell, sugar hastens the degradation of elastin and collagen, both key skin proteins. In other words, it actively ages you," says Dr Brandt, who counts Madonna, Rupert Everett, Cher and Ellen Barkin among his clients.

He saw a remarkable change in his own skin when he eliminated sugar from his diet. Not only did he drop 20lb, but, he says, within ten days he saw an increased glow, radiance and elasticity in his face. And within a year, his body had changed completely as well.

This is one of the reasons BORBA uses sucralose (artificial sweetener) in our anti aging and other skin care products, as opposed to sucrose (table sugar).